Emily-Elizabeth Pickthall interviewed Tom Nicholas, the director of Static, at the launch party of Exeter Ignite Festival. To read a review of Static click here.
How did New Model Theatre start out?
In December 2012 I (Tom) teamed up with Exeter writer Emily Holyoake to put on a production of her play ‘April’. Initially we took over the Coffee Cellar on Exeter’s Quayside for two nights, both of which sold out. These performances led to the show being programmed as part of the Bike Shed Theatre’s ‘From Devon With Love’ festival of work by Devon-based practitioners. I saw this as a prime opportunity to start a theatre company, something that I had wanted to do for a while. Early in 2012 I then spoke to Hugh, who I’d worked with on a number of projects before, about being in a play, Static, that I’d written about six months previously; and that’s when we really hit the ground running.
What sort of challenges have you faced in building the company up to this level and where would you ultimately like to see it go in the future?
I feel as though we’ve been very lucky in the opportunities that have come our way. A lot of this was due to previous working relationships with particular organisations but just as much has been due to the supportive atmosphere in the South West theatre scene. Currently, a lot of roles seem to blur into one: I often find myself being Director, Producer, General Manager and Sound Technician all in one day. As we’ve begun to build a reputation, more and more people have expressed an interest to get involved in what we’re doing. As well as easing our workloads, this also brings fresh ideas into the company.

How did you get involved in working with Hugh McCann (Static performer) and are you close friends when not working?
Me and Hugh met through the Young Company at the Theatre Royal Plymouth and have been extremely good friends ever since. Around 18 months ago we got together to write and direct a short film. ‘Todd Fisher: The Man Behind The Melodies’ was a sort of musical comedy shot on a budget of nothing. It wasn’t particularly original but extremely fun to make, and can still be found in the depths of YouTube. Working on Static I wanted someone who was a warm, likeable performer and would also bring some comedy to the role; Hugh was the perfect choice. In Edinburgh we’ll be spending three weeks in a tent together, so whether we’re still be friends after that is another story…
How much support/funding/training have you drawn from in order to get Static up and running?
The Barbican Theatre in Plymouth has been really supportive of us as we’ve developed Static. We approached them asking whether there were any opportunities of performing Static there, as we felt it would be a shame to not get to perform it in our home town. They provided us with the opportunity of a work-in-progress showing, which allowed us to receive feedback from an audience. From there they’ve absorbed us into their Flourish programme and given us support in terms of rehearsal and desk space. It has also been amazing to have the recognition of such a respected organisation and inspired us to create better work.
The show will have a more comprehensive tour next year and we’ll be applying for a small amount of funding to support that. Keep your fingers crossed for us!
What sort of experiences have you had in developing your art and ideas in Plymouth, a city which has undeniably been seriously neglected over the years in terms of arts funding?
Plymouth is particularly good at engaging young people in the arts, as me and Hugh found as we grew up. Unfortunately, it fails to encourage those people to stay and practise their art within the city. This has led to a point where there is currently no theatre scene at all within the city. Part of this problem I believe is the dominance of large organisations when what is really needed for the city to become a viable place to practice the arts is a flourishing grass roots. Hopefully the City of Culture bid (and potential success) will shed a light on the importance of culture with the local economy and lead to more artists and businesses working together.
Will you remain attached to Plymouth venues?
Personally, I feel a strong commitment to Plymouth. I’ve seen many talented people grow up in the city and then leave to pursue their careers elsewhere. I’m hoping that, by staying, I can encourage others to as well and begin to make things happen within the city. Static is currently going really well and is giving us the opportunity to travel and perform all across the country. I’d like to be able to pair this touring work with creating work to be performed within the city.
What sort of experiences have you had in building up an effective and forward moving social media and publicity base i.e. Facebook/YouTube/Twitter presence and how much work does it take to sustain it all?
Twitter has become brilliant for theatre, it’s made it really simple to connect with companies and audiences across the country. We’ve also used YouTube to publish a trailer for Static and are hoping to put up some video diaries as we tour the show. I still think that the best way to engage an audience is through putting a flyer in their hand, although that’s perhaps less environmentally friendly…
Follow New Model Theatre here on Twitter and check out their Facebook here.
How do the shows that New Model Theatre produce differ from other shows? What do you have that others cannot offer?
Theatre-makers are often very focused on the ‘form’ and style of their piece. We try to look beyond that and just tell stories however they need to be told. We’ve learnt to not take anything for granted and this has given us an extremely DIY ethos when making shows. Often the challenge of making theatre within certain constraints leads to a better, more imaginative end product. Our main focus is to create theatre that engages with the world around it and reflects societal issues back at an audience. We certainly don’t look to preach at an audience, but we do like to start a good old debate.














