Ricky Freelove looks at how the comedy world has changed in the 21st century.
IN the last ten years comedy has undertaken a major facelift with the introduction of stadium tours, tickets selling by the hundreds of thousands and some comedians earning more in a year than the Beckhams.

Just from browsing on Ticketmaster it is clear that comedy is very much a heavy weight when it comes to the arts; the category would appear bare if comedy was not a prominent section within it. However, it must be recognized that this is very much a characteristic of the 21st century. This is not to say comedy was not popular in the 20th century, however never before has there been such popularity for the genre on stage or on TV, nor has there been such money in the business.
In 2010/11 Peter Kay’s Tour That Didn’t Tour, Tour sold some 1.2 million tickets and went on over 18 months, with 40 consecutive nights at the MEN arena. Similarly both Peter Kay and Michael McIntyre earned over £20 million during 2011, demonstrating how comedy is clearly a ‘big deal’ in the 21st century.
So why has comedy become so popular in the 21st century? One explanation as to why comedy has blossomed in recent years is due to the exponential increase in quality of technology. Huge high definition video screens and clearer digital sound have enabled comedians to become more accessible and comprehensible for huge audiences. The rapid increase in technology is the only reason comedians like Lee Evans, Michael McIntyre and Peter Kay have been able to play in venues as large as the O2 arena.
Another reason as to why comedy (especially stand-up) has become so popular in the twenty-first century is due to TV panel shows such as Never mind the Buzzcocks, Would I Lie To You? and of course Mock The Week. All of which have received huge attention over the last decade; their success on the box unintentionally advertises stand-up comedians and are perhaps responsible for the buzz for comedy this decade.

Likewise, since 2004 Live At The Apollo has specifically broadcasted stand-up comedy and showcased many of the biggest acts and has advertised many, perhaps less well known comedians to fame.
Interestingly, comedians appear to have taken on a responsibility to perform and entertain in TV aid programmes such as Comic Relief, Children In Need and the Royal Variety Show. Stand-up and sitcoms’ large participation in such programmes demonstrates that the British public want to see comedy and are more likely to donate money to good causes because they have had a good night in, in their own living rooms.
The success of comedians on stage and on TV in the 21st century seems to be supported by the availability of comedians regularly featured on television programmes, which further adds to their success on stage, forming a Catch-22 in the comedy world: the success of comedians on stage allows them to feature on panel shows or to play gigs which are recorded and shown on television. This then increases their popularity and the cycle starts again for their next stand-up tour. Many examples come to mind, such as Russell Howard, Micky Flanigan and Lee Mack.
Ricky Freelove, Arts Editor
